In my Brand Identity Systems class, students were tasked with redesigning the branding for an already-established company.

For this project, I chose the well-established tea brand: Lipton. My goal was to lean into the natural and health values of the brand, focusing on their most recent campaign for heart health: “Love Your Heart”. I also wanted to give the branding a more established and traditional feel, as Lipton has been around since the 1800’s.